Business Applications of Mobile Apps

DateWednesday 15 May 2013

18:30 for 18:30


Studio Theatre, Bedford College, Cauldwell Street, Bedford MK42 9AH.

SpeakerDr Harin Sellahewa - Senior Lecturer and Director of Postgraduate Programmes, Department of Applied Computing, University of Buckingham Mike Corbridge, MA, Founder of The Social Media Black Belt ( and (

Continuing the programme of highly successful events held at Bedford College, there will be another joint British Computer Society (BCS) and Bedford College free evening lecture on Wednesday 15 May 2013.

“Business Applications of Mobile Apps” is the topic of talks by Dr Harin Sellahewa, Senior Lecturer and Director of Postgraduate Programmes, Department of Applied Computing at the University of Buckingham, and Mike Corbridge, MA, founder of The Social Media Black Belt ( and (

  • It has been projected that mobile devices will overtake desktops by 2015.
  • Mobile is the fastest growing industry… EVER.
  • The mobile app industry is expected to grow 1000% to 58 billion by 2015.

Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smartphones. These provide instant information and provide customers with a direct way to contact a business from their smartphones.

Your business needs to compete for customers with many other businesses on a daily basis. Mobile Apps allow you to reach your customers directly and gain a competitive advantage. Now small business can develop mobile apps that are affordable and designed to give customers a rewarding experience, deliver higher level services to current customers, keep customers engaged with the brand while they are on the move - as well as attract even more new customers.

Mobile phones have become an integral part of our daily lives. It is estimated that there are over 6 billion mobile phones in use today. The technology – celebrating its 40th anniversary this year – has evolved from the employment of uni-functional mobile communication devices to fully-featured, context-aware smartphones now even being used in space exploration.

Combined with the latest communication technology and protocols, smartphones are capable of delivering a rich user experience and a variety of services to the user. Much of the current success of smartphones is attributed to their ability to download third party apps onto the phone – a successful model introduced by Apple for iPhones. By the end of 2012 over 25 billion Apple and Google Android apps had been downloaded.

The ability to run third party as well as web-based apps on smartphones presents small businesses unique opportunities. This talk will focus on how smartphones’ capabilities and apps could be harnessed to enhance the activities of small businesses.

The talk will provide an overview of existing business apps, ideas for new apps and how you could go about developing an app to support your business.


Mike Corbridge is the force behind The Social Media Black Belt and MobileApps4Bizness. Before establishing these businesses, Mike spent 12 years in corporate retail, distribution and logistics working for TKMaxx and Sainsburys followed by setting up MK KickBoxercise. For this venture, Mike tried various marketing techniques to promote the business but it was only when he discovered social media marketing that the business really took off - increasing revenues by 250% in just 6 months!

Mike’s mantra is to help businesses experience the success he has achieved without having to do all the research and feel the frustration that he went through. Over the last year, The Social Media Black Belt has built in excess of 100 social media platforms, coached many clients and provided quality content and engagement that is guaranteed to generate leads for businesses.

Mike’s journey led him to mobile marketing realising that the future really is mobile - and so MobileApps4bizness was founded. MobileApps4Bizness delivers quality mobile apps for iPhone, iPad and Android smartphones at competitive prices - making these products available to small to medium size businesses.

Mike is also delighted to be involved with Expo 3.0 2014 as a headline sponsor.

If you are interested in finding out how smartphone apps could help your business, or if you have any suggestions for apps that may be useful for your business, this event will be ideal for you.

time item
6.00pm Registration, refreshments and networking
6.30pm Introduction
Business Applications of Mobile Apps
7.30pm Opportunity to question the speaker
7.45pm Thanks
Opportunity to network and talk to the speaker
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