Designing for The Connected Consumer: Adapting to changes in customer behaviour - Responsive Web Design

DateWednesday 26 Feb 2014

18:00 for 18:30


Studio Theatre, Bedford College, Cauldwell Street, Bedford MK42 9AH

SpeakerChris Smith and Alec East THBOOM! Web Consultancy

We are delighted to welcome Chris Smith and Alec East to Bedford College to talk at the next joint British Computer Society (BCS) - Bedford College free evening lecture on Wednesday 26 February. This talk is part of the highly successful series of events held at Bedford College in partnership with the Bedford branch of the BCS.

Both Chris and Alec have been involved in interactive digital media since 1995. They have worked internationally on projects ranging from pioneering the development of mobile social networks to creating award-winning interactive TV programs. Nearly two decades of large-scale, big-name projects later and they've come to the firm belief that the future for business lies, not in the technology, but in being customer-centric in every aspect of an organisation and, if your business is going to survive the next decade, you need to be making the move towards putting the customer at the very centre of your business model now. They formed THBOOM!, a web consultancy, in 2010 because other agencies were not willing or able to address this issue.

Target Audience

This talk will be relevant to anyone interested in the connected consumer, the changing face of communication and their impact on the future of business.

The statement that “an entire generation has grown-up in a world where the web and mobile phones have always existed” has turned from a cliché into an alarm call as industry begins to recognise the influence their buying habits have now, and will have in future. But it's not just them; everyone's behaviour has changed... except for the agencies who do your marketing, recruitment, advertising, branding...

Key Points

  • What on earth is a connected consumer and why should you care?
    • It's about behaviour change, not technology
    • Their impact now and in the future
    • The increasing importance of search
    • Some survival tips<
  • What is Responsive web design
    • A little history
    • Why is responsive important?
    • From innovation to must-have
    • What are the challenges it presents for design and build?
    • What it does not do?
time item
6.00pm Registration, refreshments and networking
6.30pm Introduction
“Designing for the Connected Consumer”
6.55pm Responsive Design – anytime, anyplace, anywhere
7.20pm Opportunity to question the speakers
7.45pm Thanks
Opportunity to network and talk to the speakers
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